Southern Spotlight: Baking New Beginnings with Susansnaps

By Elizabeth Bonner Czapski

Flourishing Atlanta cookie company Susansnaps, run by Laura Stachler and her daughter, Susan, bakes up to 10,000 cookies a day in five imaginative flavors. They reach customers through their charming storefront, nationwide delivery service, and new book, The Cookie Cure. “Susansnaps are a labor of love,” says Susan, whose battle with cancer inspired the venture. “We certainly didn’t start out thinking we’d have a gingersnap business.” 

The business was born in 2005, when 22-year-old Susan was diagnosed with Hodgkin’s disease, the same cancer that claimed the life of her aunt and namesake, Susan Carver. Laura was desperate for a way to ease the pain of chemo, and after growing up in the restaurant industry and working as a local caterer, baking was a natural idea. “Ginger is a stomach soother, and cookies have a way of making people happy, so I worked on perfecting a gingersnap recipe,” Laura says.