Across town on Nashville’s Music Row is Just Love Coffee, which supports charities one cup—or bag of aromatic beans—at a time. Founder Rob Webb’s business combines two passions: hand-roasting coffee and aiding adoptive families. Each café (there are several locations) gives part of their proceeds to various nonprofits and also sells private-label bags to support the organizations of their choice. “All things being equal, if product A is just as good as product B, I think it speaks well of humanity that people would prefer to patronize the company that gives back,” says Rob.
