Nestled in the heart of Old Naples, Florida, Serena & Lily has unveiled its newest design shop, a sunlit retreat that captures the effortless beauty of Old Florida and coastal living. The 3,400-square-foot space is a haven for design enthusiasts seeking to infuse their homes with the brand’s signature blend of relaxed sophistication and timeless craftsmanship.
Expansive windows and airy French doors welcome visitors into a world of curated interiors, from heirloom-quality furniture and lush bedding to artful home accessories that bring the space to life.
Of course, the new space will also feature a touch of Florida charm, with a selection of art inspired by the region, seashell motifs, decorative wall coverings, and a tabby shell fireplace that evokes the beauty of the nearby beaches.
Adjacent to the main shop, a 500-square-foot design studio provides an even more immersive experience for those looking to personalize their home with the help of Serena & Lily’s team of SCAD (Savannah College of Art & Design) trained advisors. With over 300 textile and wallpaper designs to choose from, customers can explore endless possibilities for custom upholstery, rugs, and furniture perfectly tailored to their personal aesthetic.
“We are thrilled to bring Serena & Lily’s signature style to Naples,” says Lori Greeley, CEO of Serena & Lily. “This city’s natural beauty and welcoming spirit make it the perfect home for our latest design shop.”
Whether you’re refreshing a single room or embarking on a full home transformation, the Naples storefront invites customers to explore, dream, and embrace the art of breezy, sun-soaked sophistication.
Visit Serena & Lily’s new Naples Design Shop at 393 Broad Ave South, open Monday-Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 5 p.m. Appointments are available by calling 239-427-4778 or emailing naples@serenaandlily.com.
Photography: Courtesy of Serena & Lily
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